Google Posts are a new feature introduced by Google which allow businesses to share messages directly with their customers which show up in the local panel on Google search and on Google Maps.

Google has been rolling out the updates recently for Local Search, and the newest update to become available to business owners looking to increase traffic is Google Posts. Google Posts is a feature that allows you to promote company news, products and services, so that they imideately appear beneath your Google Places for Business listings.

The Connecticut website design and search engine optimization professionals at WebPro Connecticut have utilizing this feature since its inception. In this article we will share some tips and suggestions that you can utilize in order to make the most of this new feature and increase the exposure of your Connecticut contractor business in Google results.

  • Google posts gives you the ability to track your click through activity. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use in the call-to-action link, you can see more information about the users in Google Analytics and find out if they converted after visiting your site.
  • The most optimum size to use for your Google Posts image is 750×750.
  • The first 100 characters of your posts is what will appear within your Google Places for Business listing. It is important to make these first characters eye-catching so that they stand out and garnish click-thrus.
  • Google Posts recommends that you make a fresh post ever 6 days for peak performance. If you have numerous posts, the most recent will appear first, and the and the form posts will appear in a carousel format.
  • Center your images, otherwise they may appear cut off in search results.
  • Each posts has its own specific URL, which can be shared on social media outlets.
  • Google will allow you to place up to 10 posts in the carousel, however only the most two recent posts will appear in search results.

    scroll up to 10 posts in a carousel but only the first 2.5 are seen on the search results without scrolling.

  • Contractor to the now defunct Google Plus posts, the URLs for your Google posts will not get indexed by Google to appear in search results.